Dear Readers,

If all breeders, exhibitors, handlers, dog judges – and, by and large, everyone closely or remotely involved in the FCI’s dog shows and championships – know the exact denomination of our large federation, and even have knowledge of the city and country that are home to its global headquarters, not so long ago, not many inhabitants of Thuin and its neighbouring localities knew about the FCI and its corporate name. But things have changed a lot! The most significant burst in our local promotion scheme took place with the celebration of our Centenary in 2011, when our city was elevated to the status of Thuin, World Capital of Dogs. The latest large-scale campaign was conducted on the occasion of the inauguration of the new extension to our offices in 2015.

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Marie Luna Durán
FCI Marketing & Public Relations Manager
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